Exhibit A
Estate Planning work in Independence
Independence is a city of roughly 120,000 people in Jackson County, and estate planning demand here follows the same pattern as the wider Kansas City metro: a steady base of will and trust enquiries from homeowners and retirees, with peaks around life events like a house purchase, a retirement or the death of a parent. The firms competing for that work are mostly small owner operated practices and a handful of general practice law offices, alongside a few financial advisers who offer estate planning as part of a wider service. Paid search for estate planning terms in the Independence area is modest compared with Kansas City proper, which means organic and AI search visibility carries a large share of the demand. The searches themselves are local: people type Independence or a nearby suburb into the query, and they expect a firm they can visit.
