Exhibit A
Estate Planning work in Jacksonville
Jacksonville is a large, spread out city with a steady base of estate planning demand. Duval County has a deep bench of law firms, and a good number of them list wills, trusts and probate among their services, so the searches for estate planning, living trusts and probate help are shared across many practices rather than a handful. Paid search on those terms carries real cost because the firms bidding are established and the clicks convert. The market is mostly owner operators and small partnerships, with a few larger regional firms holding a share. Franchises are not a big factor in this trade here. The demand is there across the metro, and the firms that publish useful pages on it are the ones that get found.
