Exhibit A
Estate Planning work in Jersey City
Jersey City is a dense city of renters and owners, and estate planning searches here come from people dealing with property, probate and family decisions in a city where a lot of wealth sits in real estate. The searches are spread across the downtown waterfront, the Heights, Journal Square and the older neighbourhoods, and they are made in several languages. The firms competing for this work are mostly small practices and solo attorneys, with some larger regional firms taking the higher value matters. Paid search on estate planning terms in this market is contested by consumer legal directories and lead generation sites more than by local firms, which means the organic results are where a Jersey City practice can hold ground. The demand is steady and local, tied to the housing market and to the city's steady flow of new residents.
