Exhibit A
Estate Planning work in Joliet
Joliet is a city of roughly 150,000 people in Will County, and the estate planning searches that come out of it are steady rather than seasonal. The firms competing for that demand are mostly small owner operated practices, solo attorneys and two or three person offices, alongside a handful of multi attorney firms that also cover the wider county. Paid search on estate planning terms in the Joliet area is modest, which tells you the local market runs on organic visibility and referrals more than on ad spend. The searches themselves are practical: wills, powers of attorney, trusts, probate and estate administration, often with a town name attached. That is the demand available to a firm with pages built to meet it.
