Exhibit A
Estate Planning work in Kent
Kent is a large county with a spread of market towns and commuter towns, and estate planning searches come from across all of them rather than from one centre. Firms working here range from high street solicitors and will writers to probate practitioners and financial advisers who add estate planning to their service list, so the searches are shared across several kinds of business rather than held by one trade. Paid search on the main terms carries a real cost per click because the cases are worth something, which tells you people are actively looking rather than browsing. Franchise networks and owner operators both appear in the results, and the owner operators tend to win on the specific town and the specific question. The demand is there to be collected, town by town and question by question.
