Exhibit A
Estate Planning work in Los Angeles
Los Angeles County holds a large population of homeowners, small business owners and families with property spread across the region, and estate planning searches follow that base. People here search for trusts, wills, probate help and conservatorship advice, often in English and Spanish, and often with a city or neighbourhood attached. The firms competing for those searches range from solo attorneys working out of small offices to larger practices with several attorneys, and the paid search market around probate and trust keywords carries real cost per click because a single matter is worth a lot to a firm. Demand is steady across the county rather than concentrated in one district, which means the searches arrive with place names attached and reward pages that name those places.
