Exhibit A
Estate Planning work in Mesquite
Mesquite sits east of Dallas, and estate planning demand here follows the city's housing and its age profile. The searches that come up are local: wills, powers of attorney, trusts, probate after a death in the family, and questions about property held in Mesquite. The firms competing for those searches are mostly small owner run practices and solo attorneys, alongside a few general practice firms that list estate planning as one service among several. Paid search on the core terms carries a real cost per click because the cases are worth something, so the paid listings tend to be held by firms with a marketing budget. The organic results are where a smaller Mesquite practice can hold ground, because the searches are specific enough that a page written for the town and the situation can rank without a large spend behind it.
