Exhibit A
Estate Planning work in Modesto
Modesto is a city of owner operated professional practices, and estate planning sits among them: sole attorneys, two and three person firms, and financial advisers who add planning work to their book. The searches come from people who own a house in Modesto, have a parent in a care home nearby, or have just had a child and been told to write a will. Most of the firms competing for that work are local and small, and the paid search on the core terms is modest enough that a steady flow of well written pages can hold its own against it. The demand is steady rather than spiky, which suits a publishing platform that keeps adding pages month after month.
