Exhibit A
Estate Planning work in New Haven
New Haven carries a steady base of estate planning demand because of the concentration of long held homes, the universities and hospitals that bring professionals and their families into the city, and the surrounding towns where households stay put for decades. The searches come from people planning ahead and from people who have just lost a parent and need documents sorted quickly. Firms competing for that work range from solo attorneys and small practices to general law offices that list estate planning among several services. Paid search in this category is modest compared with consumer services, so the organic and AI answer space carries most of the weight. The demand is there to be captured by whoever publishes the clearest answers first.
