Exhibit A
Estate Planning work in Norman
Norman is a city of around 128,000 people with a large university and a wide spread of owner operated professional firms. Estate planning demand here comes from homeowners, from families with school age children, and from people connected to the university who settle in the city for the long term. The firms competing for that work are mostly small local practices, sole attorneys and two or three person offices, rather than franchises. Paid search on estate planning terms in Norman is modest, which means the organic results and the AI answers carry most of the demand. The searches are specific: wills, trusts, powers of attorney, probate help, and questions about what a plan costs. That is the demand available in the city, and it is enough to support a steady publishing schedule.
