Exhibit A
Estate Planning work in North Charleston
Estate planning demand in North Charleston sits inside a metro where Charleston, Mount Pleasant and Summerville firms all compete for the same searches, so the local results are crowded with firms from across the region. The searches themselves are steady rather than dramatic: wills, powers of attorney, trusts, probate and estate administration, often typed with a town or a neighbourhood attached. Paid search on these terms carries real cost per click because the matters are high value, which is why so many firms bid on the same handful of phrases. The firms taking the work are mostly owner operators and small practices rather than franchises, and a firm that publishes consistently on the specific questions people type can hold ground that paid budgets alone do not buy.
