Exhibit A
Estate Planning work in Odessa
Odessa is a mid sized West Texas city with an oil and gas base, a large ranching and agricultural hinterland, and a steady flow of people moving in and out for work. Estate planning searches here come from families with land and mineral interests, from small business owners, and from older residents sorting out wills and trusts. The firms competing for that work are mostly small local practices and solo attorneys, with a few regional firms from Midland and Lubbock reaching in. Paid search on estate planning terms in this market is modest, so organic and AI search results carry most of the demand. The searches are practical: wills, powers of attorney, probate, trusts, and what to do when a family member dies without a plan.
