Exhibit A
Estate Planning work in Omaha
Omaha is a metro of roughly a million people spread across Douglas, Sarpy and Washington counties, and estate planning demand here follows the families and the property that already exist. The metro has a large stock of older single family homes in neighbourhoods like Dundee, Benson and Aksarben, plus steady new building out in west Omaha and Sarpy County, and both ends of that produce people who need wills, trusts and powers of attorney. The firms competing for the searches are mostly small owner operated practices, solo attorneys and two to four person firms, alongside a smaller number of larger regional firms with an Omaha office. Paid search on estate planning terms in this market is modest compared with personal injury or family law, which means the organic results and the AI answers carry a large share of the demand. The searches themselves are local and specific: people look for a lawyer near a named suburb, or for help with a particular situation such as a blended family, a farm outside the city or a parent moving into care.
