Exhibit A
Estate Planning work in Palm Bay
Palm Bay is a large city by population and its estate planning searches reflect a mix of older homeowners, retirees and families settling affairs after a death. The searches cluster around wills, trusts, probate and powers of attorney, and they come from people who often have not used a lawyer before. The firms competing for that demand are mostly small owner run practices across Brevard County rather than national franchises, and paid search on the core terms carries a real cost per click because the cases are worth pursuing. The demand is steady and local, and it rewards firms that publish clear answers to the questions people type before they call anyone.
