Exhibit A
Estate Planning work in Peoria
Peoria is a mid sized Illinois city with a steady base of estate planning searches: wills, trusts, powers of attorney, probate help and guardianship questions. The firms competing for that demand are mostly small owner operated practices and a handful of general practice firms that add estate work to their service list, rather than national franchises. Paid search around these terms carries real cost per click because the matters are high value, which is why many local firms lean on organic and AI search visibility instead of buying every click. The demand is there across the metro and the surrounding counties, and it is searched in plain language by people who are often prompted by a family event rather than a marketing message.
