Exhibit A
Estate Planning work in Pittsburgh
Pittsburgh has a steady base of estate planning demand. The city and its surrounding counties hold a large older population, and much of the housing stock in neighbourhoods like Squirrel Hill, Mt. Lebanon and the North Hills has been held by the same families for decades. That creates a regular flow of searches around wills, trusts, powers of attorney and estate administration. The firms competing for those searches are mostly small and mid sized practices, many of them one or two attorney offices working across Allegheny County, alongside a smaller number of larger regional firms. Paid search in this category is used by a mix of those practices, and the cost reflects a professional service with a high value per client. The searches themselves are often specific: a neighbourhood name, a county, or a situation rather than a generic phrase.
