Exhibit A
Estate Planning work in Raleigh
Raleigh carries steady estate planning demand. The city and the counties around it hold a large base of homeowners, retirees and small business owners, and the research triangle draws in professionals who arrive with young families and new mortgages. Those two groups search for different things. The first group looks for wills, trusts, probate and powers of attorney. The second looks for guardianship planning and estate plans tied to a new house. The firms competing for this work are mostly owner operators and small practices, with a few multi lawyer firms in the downtown and North Hills areas. Paid search in this trade in Raleigh is modest compared with personal injury or family law, so organic and AI search results carry a large share of the enquiries. That is the demand available to a practice that publishes consistently.
