Exhibit A
Estate Planning work in Reno
Reno is a mid sized metro with a steady flow of new residents, retirees and small business owners, and estate planning searches here reflect that mix. The demand is spread across a long tail: wills, trusts, powers of attorney, probate help and trust administration, each searched in its own words. The firms competing for it are mostly owner operated practices and small partnerships rather than franchises, and many of them run paid search alongside their listings. The paid search has value because the intent is close to the point of hiring. That is the demand available in Reno, and it is enough to support a steady publishing schedule.
