Exhibit A
Estate Planning work in Richardson
Richardson sits across Collin and Dallas counties, and the estate planning searches that come out of it carry a mix of local and county level intent. People here search for wills, trusts, probate help and powers of attorney, and the searches often name the county because the filing happens at the county level. The competing firms are mostly small owner operated practices and solo attorneys rather than franchises, and many of them run little or no paid search, so the paid results for estate planning terms in Richardson are thin compared with the organic results. That leaves the organic listings and the AI answers carrying most of the demand. The volume is steady rather than large, which means a firm that publishes consistently can hold a visible place across a wide set of specific searches.
