Exhibit A
Estate Planning work in Rockford
Rockford is the largest city in its part of northern Illinois, and the estate planning firms working here range from solo attorneys and small practices to a handful of multi lawyer offices that also handle probate and elder law. Searches for wills, trusts, powers of attorney and probate come from older homeowners, from adult children helping a parent, and from people who have just bought a house or had a child. Paid search in this trade is modest compared with personal injury or family law, so most of the demand is settled in the organic results and in the answers AI tools give. The firms taking that work are mostly owner operators and small partnerships rather than franchises, which means the field is open to a firm that publishes consistently.
