Exhibit A
Estate Planning work in Round Rock
Round Rock sits in Williamson County, north of Austin, and the estate planning demand here follows the housing and the population. The city has grown fast, and much of that growth is families in newer subdivisions buying homes and then looking for wills, trusts and guardianship paperwork. Search volume for estate planning terms in Round Rock is steady rather than seasonal, with probate and trust questions appearing alongside will writing. The firms competing for it are mostly small local practices and a few regional firms from Austin reaching north, with paid search on the core terms carrying real cost because the case values are high. Franchise brands have little presence in this trade locally, so owner operators and small partnerships take most of the work. The demand available is enough to support consistent publishing on local terms.
