Exhibit A
Estate Planning work in Sacramento
Sacramento searches for estate planning the way a mid sized capital city does. State workers, teachers and small business owners retire here and start asking about wills, trusts and powers of attorney. The searches cluster around probate, living trusts, special needs planning and trust administration, and they come from people comparing two or three firms before they call. Paid search on those terms carries real cost per click, which tells you the demand is worth money to somebody. The firms taking that demand are mostly owner operators, solo attorneys and small partnerships, with a few larger regional firms advertising alongside them. Franchises are rare in this trade. The demand is there to be published into, and the firms that publish steadily are the ones families find first.
