Exhibit A
Estate Planning work in Salt Lake City
Salt Lake City has a steady base of estate planning demand because it is a metro with a large, settled population, a strong concentration of family owned businesses and a steady flow of households moving through probate. The firms competing for that work are mostly small owner operated practices, often one or two attorneys, plus a smaller number of multi attorney firms and a handful of regional brands. Paid search on estate planning terms in this market is expensive relative to the value of a single matter, which is why most of the firms here rely on referrals and repeat work rather than buying clicks. That leaves the organic results and the AI answers open to firms that publish consistently. The demand is there, spread across wills, trusts, probate and guardianship, and it is searched by people who are planning ahead and by people who have just lost someone.
