Exhibit A
Estate Planning work in San Antonio
San Antonio is a large metro with a steady base of estate planning demand. Families here search for wills, revocable trusts, powers of attorney, guardianship and probate help, and the searches carry local intent: people type the district or the suburb they live in. The firms competing for that demand are mostly small owner run practices, solo attorneys and a few multi attorney firms, with some regional brands advertising into the metro. Paid search in this trade is expensive per click because a single client is worth a lot, so many firms bid on a narrow set of terms and leave the long tail of district and situation searches to organic results. That long tail is where an automated publishing platform earns its place: it covers the searches paid budgets do not reach.
