Exhibit A
Estate Planning work in San Diego
San Diego has a steady stream of estate planning searches. The county is large and its population is older than the state average, and the region has a deep military and defence community, so wills, revocable trusts, powers of attorney and probate come up across the whole metro. The firms competing for that work range from small owner run practices in neighbourhood offices to larger firms downtown and in the north county. Paid search on the main terms carries real cost per click because the matters are high value, and the firms bidding are mostly local practices rather than national franchises. The demand is there across the city and the surrounding county, and it is spread across many different searches rather than sitting in one head term.
