Exhibit A
Estate Planning work in Santa Rosa
Santa Rosa is the seat of Sonoma County, and the estate planning searches here come from a mix of older homeowners in the city's established neighbourhoods, families settling property after a death, and people who moved into the county and want their documents brought up to date. The firms competing for that work are mostly small practices and solo attorneys, with a few larger regional firms advertising into the county. Paid search on estate planning terms in Santa Rosa is active but not crowded the way a metro market is, and the queries lean toward plain language questions about trusts, probate and what a will costs. That is the demand available: steady, local and specific enough that a well written page on the right question can be found.
