Exhibit A
Estate Planning work in Savannah
Savannah is a mid sized market with a steady base of estate planning demand. The search volume sits with the general terms people type when a parent dies or when someone finally decides to write a will, plus the local terms that carry the city name. The firms competing for it are mostly small owner operated practices, solo attorneys and two to four person offices, alongside a handful of regional firms that market across coastal Georgia. Paid search in the category is modest, which tells you the organic results still carry most of the clicks. Franchise brands have little presence in estate planning here, so the field is made up of local practices. The demand is there to be captured by whichever firm publishes the clearest answers to the questions Savannah residents actually ask.
