Exhibit A
Estate Planning work in Shreveport
Shreveport carries a steady stream of estate planning searches. Louisiana's succession rules differ from the other forty nine states, so people here search for help with successions, probate and small estate matters in wording you will not see elsewhere. The firms competing for that demand are mostly owner operated practices and small partnerships across Caddo and Bossier parishes, with a handful of larger regional firms holding the top of the paid results. Paid search for estate planning terms in this market is modest compared with a metro like Dallas, which keeps cost per click within reach for a single office. The demand is there every week of the year, and it clusters around the terms people actually type: will, succession, power of attorney, trust.
