Exhibit A
Estate Planning work in Sioux Falls
Sioux Falls is the largest city in South Dakota and the county seat of Minnehaha County, so the estate planning searches here come from a mix of older homeowners, farm families with land outside the city, and younger parents setting up guardianship and powers of attorney. The firms competing for that work range from solo attorneys and small practices to the larger regional firms with Sioux Falls addresses, and the paid search around wills, trusts and probate carries real cost because the cases are worth pursuing. Demand is steady rather than seasonal in the way a roofing or landscaping trade is, which means the search results are won by whoever keeps publishing, not by whoever buys the most ads in one month.
