Exhibit A
Estate Planning work in Stockton
Stockton is a city of homeowners, and estate planning searches here come from people with a house to pass on, a blended family to sort out, or a parent who has just died. The searches are practical: wills, trusts, probate, power of attorney. The firms competing for them are mostly small local practices and sole practitioners, with a few larger regional firms taking the probate work. Paid search on these terms is modest, so the organic results and the AI answers carry most of the demand. The volume is steady rather than huge, which means a page that answers a specific Stockton question can hold its place for a long time.
