Exhibit A
Estate Planning work in Sunnyvale
Sunnyvale sits in the heart of Silicon Valley, and the estate planning demand here follows the housing stock. Much of the city is single family homes bought decades ago and now worth far more than the families who own them expected, plus a steady flow of townhomes and condos near the downtown and the transit corridor. That gap between what a house cost and what it is worth is what sends people looking for trusts, deeds and probate help. The searches come from owner occupiers, from adult children helping a parent, and from tech workers who moved here and now have stock options and property to plan around. Paid search in this category is contested, and the firms bidding on it are a mix of local practices and regional ones buying their way into Santa Clara County terms. The organic results are where a Sunnyvale firm can hold ground, because the searches are specific: a neighbourhood name, a document type, a life event.
