Exhibit A
Estate Planning work in Tallahassee
Tallahassee carries a steady base of estate planning demand. The state capital brings state employees, university staff and long settled families, and each of those groups has wills, trusts and probate work to place. The firms competing for it are mostly small owner run practices rather than franchises, and many of them sit in the older neighbourhoods near the centre of town. Paid search on the core terms is contested by a handful of practices at a time, so the organic results stay open to firms that publish consistently. The demand is there to be earned with pages that answer what Tallahassee clients actually ask.
