Exhibit A
Estate Planning work in Topeka
Topeka is a state capital with a steady base of law firms, and estate planning sits among the practices those firms advertise. Search demand in the city is modest and spread thin, so the paid listings above the free results tend to be held by a small number of firms bidding on the obvious terms. The firms doing the work range from solo attorneys to multi lawyer practices, and a few regional firms from Lawrence and Kansas City reach into Topeka searches. The demand is there each week, in wills, trusts, probate and powers of attorney, and it is the kind of demand that rewards a firm with pages already written when somebody starts looking.
