Exhibit A
Estate Planning work in Visalia
Visalia is the seat of Tulare County, and that shapes the estate planning demand here. Probate filings, trust administration and guardianship matters run through the county court, so local searches carry a practical edge: people look for help with a filing, a deadline or a family decision rather than for general advice. The firms competing for those searches are mostly small owner run practices, solo attorneys and a handful of two and three attorney offices, with a few general practice firms that take estate work alongside other matters. Paid search on the core terms is modest, which tells you the demand is steady rather than spiked, and that organic and AI answers carry a large share of the attention. The searches themselves are local in wording: people name Visalia, they name the county, and they name the surrounding towns they drive in from.
