Exhibit A
Estate Planning work in Winston Salem
Winston Salem has a steady base of estate planning demand. The city has a large older population, a substantial stock of family homes in older neighbourhoods, and a steady flow of people settling estates after a death in the family. Searches come from people looking for wills, revocable trusts, powers of attorney, probate help and estate administration. The firms competing for that work are mostly small owner operated practices, solo attorneys and two or three person firms, alongside a smaller number of larger regional firms with a Winston Salem presence. Paid search in this trade in the city is modest compared with consumer categories, which means the organic results carry most of the weight and a firm that publishes consistently can hold ground that paid ads do not crowd out.
