Estate Planning
Keyword Research for Estate Planning
Estate planning clients search in their own words, not yours. HaloSEO finds the phrases that already earn traffic in your market and that you have no page for, then hands them to you as subjects to publish.
The phrases your clients search, not the ones the trade uses
People looking for estate planning rarely type the words the trade uses. They type what is worrying them. They search for what happens to my house if I die without a will, or how to stop my children paying inheritance tax, or can I leave money to a grandchild. Your site may have a page on testamentary trusts and none on the question the client actually typed. HaloSEO looks at the phrases that already earn traffic in your market and checks them against your site. Where you have no page for a phrase, it goes on the list as a subject. You get the subjects, not a spreadsheet to dig through.
A worked example
Say HaloSEO finds that people in your area search for who inherits if there is no will. Your site has pages on wills, probate and lasting powers of attorney, but nothing that answers that question. The phrase goes on the publishing plan as a subject. HaloSEO writes a post that answers it in plain English, publishes it, links it to your existing wills page, and builds backlinks to it. The subject came from real search demand in your market. The post answers the question the client typed.
What local intent means here
Estate planning is local. People want a solicitor or planner they can sit in front of, and they search with a place in the phrase. They type estate planning solicitor followed by their town, or probate help near me. A page written for the whole country will not answer that. HaloSEO treats place based phrases as their own subjects, so the plan can include posts aimed at the towns and areas you actually serve. That is how local intent shows up in this market: the same question, asked with a place attached.
Who this is not right for
This is not right for you if you want a keyword tool to search in yourself. HaloSEO is not that. The output is the publishing plan, not a report you work through by hand. It is also not right for a firm that will not publish regularly, or one that wants a guarantee of a ranking, a position or a traffic number by a set date. We do not control search engines and we do not promise any of those. And if you would rather write every post yourself, this is not the tool for you.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines