Exhibit A
Family Lawyers work in Arvada
Arvada sits in Jefferson and Adams counties, and family law searches here come from a city of roughly 120,000 people with a steady flow of households forming, separating and reorganising. The firms competing for that work are mostly small owner run practices, a handful of two and three attorney offices, and a few larger Denver firms that list Arvada among the suburbs they cover. Paid search on family law terms in the metro is among the more expensive legal categories, which tells you the demand is real and that the firms buying ads are paying for it every month. The searches themselves are local and specific: people type the city, the county and the situation, not a generic phrase.
