Exhibit A
Family Lawyers work in Baltimore
Baltimore has a steady flow of family law searches, and the firms competing for them range from solo attorneys working out of rowhouse offices to larger practices downtown. The demand is spread across the city rather than concentrated in one business district, which means searches carry neighbourhood names as often as they carry the words family lawyer. Custody, divorce and child support searches come from people who are already dealing with a court date or a separation, so they tend to search close to home and close to the moment they decide to call someone. The paid search market around these terms is active, with firms bidding on the obvious phrases, which leaves the longer and more specific searches as the ones where a well written page can sit and be found.
