Exhibit A
Family Lawyers work in Birmingham
Birmingham has a large and crowded family law market. Firms of every size sit across the city centre and the suburbs, from sole practitioners to regional practices with dedicated family teams, and many of them already publish on divorce, finances and children arrangements. Paid search in this trade is competitive in Birmingham because a single enquiry can be worth a great deal, so firms bid on the same terms and the cost per click reflects that. The firms taking the work are mostly owner led practices and regional names rather than national franchises, and they compete on local knowledge and on being findable when someone in the city starts looking. That is the demand available in Birmingham: steady, local and searched for every week of the year.
