Exhibit A
Family Lawyers work in Cary
Cary sits in Wake County, and family law searches here carry the town name with them: people type Cary, or they type the neighbourhood they live in, or they type the county courthouse where a filing would go. The firms competing for that demand are mostly small practices and solo attorneys rather than a national brand, and the paid search around divorce and custody terms in this market is contested enough that firms bid on it. The demand available is steady rather than seasonal at the base level, because separations and custody questions happen in every month of the year, and it stacks on top of that with the school calendar and the moving season. What matters for a firm here is being the result that shows up for the town level and neighbourhood level versions of the question, not only the county wide one.
