Exhibit A
Family Lawyers work in Clovis
Clovis is a city of owner operated firms rather than a market of national brands. Family law here is practised by small partnerships and solo attorneys, many of them working out of converted houses along the older streets, and that shapes the search results. The demand is steady rather than seasonal in the way retail is, because filings follow family events rather than a calendar. Searches come from people looking for help with a divorce, a custody arrangement or a child support change, and they search by the town and the neighbourhood they live in. The paid search around these terms is contested by a handful of firms bidding on the same phrases, which tells you the intent is commercial and the searcher is close to making a call.
