Exhibit A
Family Lawyers work in Columbia
Columbia is a mid sized capital city with a steady base of family law demand: separations, custody arrangements, child support and property division move through the courts here all year. The searches come from people who live in the city and the towns around it, and they tend to name a place, a county or a courthouse rather than a practice area in the abstract. Paid search on family law terms in Columbia carries real cost per click because a single case is worth a lot to a firm, so the paid listings are contested and the organic results underneath them are where most of the reading happens. The firms competing for those results are mostly owner led practices and small partnerships rather than national franchises, which means the field is made up of local names. That is the demand available: steady, local, and searched by people who are ready to call.
