Exhibit A
Family Lawyers work in Eugene
Eugene is a mid sized city with a steady base of family law work. Firms here range from solo practitioners to multi lawyer practices, and most of them compete for the same searches: divorce, custody, parenting time, child support and modifications. The demand is local. People search for a family lawyer near their neighbourhood or near the Lane County courthouse, and they search in the evening after a difficult conversation. Paid search in this trade is expensive per click because a family law case is worth a lot to a firm, so the paid listings at the top of the results are usually taken by firms with a marketing budget. Organic and AI search results are where the rest of the demand sits, and those are won with pages that answer the exact questions people in Eugene type.
