Exhibit A
Family Lawyers work in Henderson
Henderson is a city of around 320,000 people in Clark County, Nevada, and family law demand here follows the population. The metro has grown fast, and with growth comes divorce, custody, child support and relocation cases. Firms competing for that work range from small owner run practices to multi lawyer offices, and the paid search market for family law terms in the Las Vegas valley is one of the more expensive in the country. Henderson sits inside that market, so the cost per click on terms like divorce attorney or child custody lawyer reflects valley wide competition, not just the city. Most of the firms ranking for Henderson searches are local practices rather than national franchises, which means the search results are winnable by a firm that publishes consistently. The demand is there every month of the year.
