Exhibit A
Family Lawyers work in Jackson
Jackson is a mid sized Southern metro with a steady flow of family law searches: divorce, child custody, child support, adoption and guardianship. The searches come from across the metro, from the city itself out to the surrounding counties, and they are typed by people in the middle of a hard week rather than by people shopping around. Paid search in this trade in Jackson is contested by a mix of long established local firms and smaller owner run practices, and the paid listings sit above the organic results for most of the money terms. That is the demand available: a steady stream of people in Jackson looking for a family lawyer, month after month, on terms that repeat.
