Exhibit A
Family Lawyers work in Lexington
Lexington is a mid sized city with a steady base of family law demand. Divorce, custody, child support and adoption searches come from inside Fayette County and from the surrounding counties that look to Lexington for legal help. The firms competing for those searches are mostly owner operated practices and small partnerships rather than national franchises, which means the search results are held by local names. Paid search in this trade carries real cost per click because a single family law client is worth a lot, so the paid listings are active and the organic results below them are where a firm can hold ground without paying for every click. The demand is there every week of the year.
