Exhibit A
Family Lawyers work in McAllen
McAllen is the seat of Hidalgo County, and family law demand here follows the county courthouse and the cross border population rather than a single downtown strip. Searches come from parents filing for divorce, from people sorting out custody and child support, and from families dealing with property after a separation. The firms competing for those searches are mostly small practices and solo attorneys spread across the city and the surrounding towns, alongside a smaller number of larger firms that advertise more widely. Paid search in this market is carried by local practices bidding on terms tied to divorce, custody and child support, and the cost of those clicks reflects how many firms want the same cases. Publishing pages that answer the questions people type before they call is how a practice gets found in both Google and AI search.
