Exhibit A
Family Lawyers work in Miramar
Miramar sits in south Broward County, between Hollywood and Pembroke Pines, and family law searches here come from a mix of long settled homeowners and a large Spanish speaking population that often searches in both languages. The firms competing for those searches are mostly small owner run practices rather than franchises, and many of them have websites that were built years ago and never touched since. Paid search in the family law category in South Florida is expensive because a single divorce or custody client can be worth a great deal, so the firms with budget bid hard on the obvious terms. That leaves the longer, more specific searches, the ones about relocation, timesharing and support, where the demand is real and the competition is thinner.
