Exhibit A
Family Lawyers work in Newark
Newark is a large city with a steady flow of family law searches, and the firms competing for them range from solo practitioners to multi lawyer practices. Paid search in this trade in Newark carries real cost, which tells you the demand is there and that firms are willing to pay for it. Owner operators and small partnerships make up much of the field, alongside a smaller number of larger firms. The demand available is consistent across the city, and the searches come from people who need help now, not next quarter.
