Exhibit A
Family Lawyers work in Odessa
Odessa is a mid sized Texas city with a steady base of family law work. Firms here range from solo attorneys working out of small offices to multi lawyer practices with a few associates. The searches come from people going through a divorce, grandparents asking about visitation, and parents sorting out custody and child support. Paid search in this trade is expensive because a single family law client is worth a lot, so firms bid hard on the obvious terms. The firms taking that traffic are mostly local owner operators rather than franchises, which means the search results are shaped by how much each firm publishes and how well its pages match what people type.
